Setting Up Your First Brand
This guide walks you through the complete brand setup process in Beacon.
Brand Basics
Brand Name
Enter your official brand name as it should appear in reports and alerts.
Primary Domain
Your main website domain (e.g., example.com). This is used for:
- Tracking AI citations to your website
- Monitoring brand mentions
- Calculating domain authority signals
Secondary Domains
Add any additional domains you want to track:
- Subdomains (blog.example.com)
- Regional domains (example.co.uk)
- Product-specific domains
Competitor Setup
Add up to 10 competitors to track. For each competitor, you can:
- Monitor their GEO Score
- Compare citation frequency
- Track their AI visibility trends
Keyword Configuration
Primary Keywords
Add 5-10 keywords that describe your core business. These are used to:
- Find relevant AI conversations
- Track category visibility
- Benchmark against competitors
Brand Keywords
Add variations of your brand name:
- Misspellings
- Abbreviations
- Product names
Notification Preferences
Configure when you want to be notified:
- **Daily digest**: Summary of changes
- **Instant alerts**: Real-time notifications for significant changes
- **Weekly report**: Comprehensive weekly analysis
Advanced Settings
Sentiment Tracking
Enable sentiment analysis to understand if AI mentions are positive, neutral, or negative.
Geographic Focus
Specify regions to prioritize in your tracking (US, UK, EU, etc.).