Understanding GEO Score

GEO Score (Generative Engine Optimization Score) is Beacon's proprietary metric for measuring your brand's visibility in AI-powered search engines.

What is GEO Score?

GEO Score is a 0-100 metric that combines multiple signals to give you a single number representing your AI search visibility.

Score Breakdown

How It's Calculated

GEO Score combines four key factors:

1. Citation Frequency (40%)

How often AI systems mention your brand when users ask relevant questions.

2. Domain Authority (30%)

Traditional SEO signals that AI systems use as trust indicators, including backlinks and domain age.

3. Platform Diversity (20%)

Whether you appear across multiple AI platforms (ChatGPT, Perplexity, Claude) or just one.

4. Technical Factors (10%)

Schema markup implementation, content structure, and site crawlability.

Improving Your Score

To improve your GEO Score:

1. Create comprehensive, authoritative content
2. Implement proper schema markup
3. Build quality backlinks from trusted sources
4. Get mentioned by credible industry publications
5. Optimize for the questions your audience asks AI

Score Updates

Your GEO Score is updated daily as Beacon continuously monitors AI platforms for mentions of your brand.