Content Optimization for AI
Create content that AI systems recognize as authoritative and cite frequently.
Understanding AI Content Preferences
AI systems favor content that is:
- **Comprehensive**: Covers topics thoroughly
- **Accurate**: Factually correct and up-to-date
- **Structured**: Well-organized with clear hierarchy
- **Authoritative**: Backed by expertise and citations
Content Structure
Headlines and Subheadings
Use clear, descriptive headlines:
- H1: Main topic
- H2: Major sections
- H3: Subsections
- H4: Details
Paragraphs
- Keep paragraphs focused (2-4 sentences)
- Lead with the key point
- Support with evidence
Lists
Use lists for:
- Steps in a process
- Features or benefits
- Comparisons
- Key points
Content Types That Get Cited
Definitional Content
"What is X?" content that clearly defines terms.
How-To Guides
Step-by-step instructions that solve problems.
Data and Statistics
Original research, surveys, and data analysis.
Expert Analysis
Thought leadership from recognized experts.
Comparisons
Objective comparisons of products, services, or concepts.
Writing for AI
Be Direct
State facts clearly without excessive hedging.
Answer Questions
Structure content around common questions.
Cite Sources
Reference authoritative sources for claims.
Update Regularly
Keep content fresh and accurate.
Content Checklist
- ☐ Clear, descriptive headline
- ☐ Comprehensive topic coverage
- ☐ Logical structure with headings
- ☐ Questions answered directly
- ☐ Sources cited for claims
- ☐ Recently updated
- ☐ No factual errors
- ☐ Schema markup implemented