Monitoring Strategies
Develop effective strategies for monitoring your AI visibility.
Setting Up Monitoring
Key Metrics to Track
- **GEO Score** - Overall visibility metric
- **Citation Volume** - Number of AI mentions
- **Platform Distribution** - Where you're being cited
- **Sentiment** - Positive/neutral/negative mentions
- **Competitor Position** - Your ranking vs competitors
Monitoring Frequency
| Metric | Recommended Frequency |
|---|
Alert Configuration
Critical Alerts (Immediate)
- GEO Score drops > 10 points
- Negative sentiment spike
- Competitor surpasses your score
Important Alerts (Daily)
- New citation sources
- Score changes > 5 points
- Competitor movements
Informational (Weekly)
- Citation trend summaries
- New keyword visibility
- Content performance
Trend Analysis
Short-Term (7 days)
- Daily fluctuations
- Immediate impact of changes
- Quick response needed
Medium-Term (30 days)
- Weekly patterns
- Campaign effectiveness
- Optimization impact
Long-Term (90+ days)
- Overall trajectory
- Seasonal patterns
- Strategic planning
Response Playbooks
Score Drop Response
- Check for technical issues
- Review recent content changes
- Analyze competitor activity
- Run a fresh audit
- Implement quick wins
Competitor Gain Response
- Identify what changed
- Analyze their recent content
- Find citation gaps
- Plan response content
- Monitor impact
Negative Sentiment Response
- Identify the source
- Assess validity of criticism
- Prepare response if needed
- Monitor for spread
- Address root cause
Reporting
Daily Check-In
- GEO Score status
- New citations
- Alert summary
Weekly Report
- Score trend
- Citation analysis
- Competitor update
- Action items
Monthly Review
- Strategic assessment
- Goal progress
- Resource allocation
- Plan adjustments
Monitoring Checklist
- ☐ Key metrics identified
- ☐ Alerts configured
- ☐ Response playbooks ready
- ☐ Reporting schedule set
- ☐ Team roles assigned
- ☐ Escalation paths defined