Technical SEO for AI
Technical optimizations that improve your AI visibility.
Schema Markup
Essential Schema Types
Organization
{
"@type": "Organization",
"name": "Your Company",
"url": "https://example.com",
"logo": "https://example.com/logo.png"
}Article
{
"@type": "Article",
"headline": "Article Title",
"author": { "@type": "Person", "name": "Author Name" },
"datePublished": "2024-01-15"
}FAQ
{
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "Question text?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Answer text."
}
}]
}Validation
Test your schema at:
- [Google Rich Results Test](https://search.google.com/test/rich-results)
- [Schema.org Validator](https://validator.schema.org/)
Site Structure
URL Structure
- Use descriptive, keyword-rich URLs
- Keep URLs short and readable
- Use hyphens, not underscores
Internal Linking
- Link related content
- Use descriptive anchor text
- Create topic clusters
Navigation
- Clear, logical hierarchy
- Breadcrumb navigation
- XML sitemap
Crawlability
Robots.txt
Allow AI crawlers:
User-agent: GPTBot
Allow: /
User-agent: Anthropic
Allow: /Meta Tags
<meta name="robots" content="index, follow">Performance
Core Web Vitals
- LCP < 2.5s
- FID < 100ms
- CLS < 0.1
Mobile Optimization
- Responsive design
- Touch-friendly elements
- Fast mobile load times
Technical Checklist
- ☐ Schema markup implemented
- ☐ Robots.txt allows AI crawlers
- ☐ XML sitemap submitted
- ☐ HTTPS enabled
- ☐ Mobile-friendly
- ☐ Core Web Vitals passing
- ☐ Clean URL structure
- ☐ Internal linking optimized