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Best Practices

Technical SEO for AI

Last updated: December 20, 2024

Technical SEO for AI

Technical optimizations that improve your AI visibility.

Schema Markup

Essential Schema Types

Organization

{
  "@type": "Organization",
  "name": "Your Company",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png"
}

Article

{
  "@type": "Article",
  "headline": "Article Title",
  "author": { "@type": "Person", "name": "Author Name" },
  "datePublished": "2024-01-15"
}

FAQ

{
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Question text?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Answer text."
    }
  }]
}

Validation

Test your schema at:

  • [Google Rich Results Test](https://search.google.com/test/rich-results)
  • [Schema.org Validator](https://validator.schema.org/)

Site Structure

URL Structure

  • Use descriptive, keyword-rich URLs
  • Keep URLs short and readable
  • Use hyphens, not underscores

Internal Linking

  • Link related content
  • Use descriptive anchor text
  • Create topic clusters

Navigation

  • Clear, logical hierarchy
  • Breadcrumb navigation
  • XML sitemap

Crawlability

Robots.txt

Allow AI crawlers:

User-agent: GPTBot
Allow: /

User-agent: Anthropic
Allow: /

Meta Tags

<meta name="robots" content="index, follow">

Performance

Core Web Vitals

  • LCP < 2.5s
  • FID < 100ms
  • CLS < 0.1

Mobile Optimization

  • Responsive design
  • Touch-friendly elements
  • Fast mobile load times

Technical Checklist

  • ☐ Schema markup implemented
  • ☐ Robots.txt allows AI crawlers
  • ☐ XML sitemap submitted
  • ☐ HTTPS enabled
  • ☐ Mobile-friendly
  • ☐ Core Web Vitals passing
  • ☐ Clean URL structure
  • ☐ Internal linking optimized

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