Citation rate measures how frequently your brand is mentioned, referenced, or recommended by AI systems like ChatGPT, Perplexity, and Claude in response to relevant user queries.
Citation rate is calculated by:
- Monitoring AI responses to industry-relevant queries
- Counting how often your brand appears
- Comparing against competitors
- Tracking changes over time
Factors affecting citation rate:
- Brand authority and recognition
- Content comprehensiveness
- Domain authority signals
- Recency and accuracy of information
- Topical expertise demonstrated
Improving citation rate:
- Create authoritative, comprehensive content
- Build quality backlinks from trusted sources
- Maintain accurate, up-to-date information
- Establish thought leadership in your space
- Optimize technical SEO fundamentals
Citation rate is a key component of GEO Score and directly measures AI visibility success.