GEO Score (Generative Engine Optimization Score) is Beacon's proprietary metric that quantifies how visible and authoritative your brand is in AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews.
Unlike traditional SEO metrics that measure rankings in Google search results, GEO Score measures how often AI systems mention, cite, and recommend your brand when users ask questions in your industry.
The score is calculated based on:
- Citation frequency across AI platforms
- Domain authority signals that AI trusts
- Platform diversity (appearing across multiple AI systems)
- Technical factors like schema markup and content structure
A higher GEO Score indicates stronger AI visibility and more potential traffic from AI-referred users.