ChatGPT is OpenAI's conversational AI assistant, powered by their GPT (Generative Pre-trained Transformer) series of large language models. Launched in November 2022, ChatGPT rapidly became one of the most popular AI tools for answering questions, research, and content creation.
For brand visibility, ChatGPT matters because:
- Millions of users ask ChatGPT for product recommendations
- ChatGPT synthesizes information from multiple sources
- Brand mentions in ChatGPT responses drive awareness and consideration
- ChatGPT's training data influences which brands it considers authoritative
ChatGPT features relevant to marketers:
- Web browsing capability (in Plus/Enterprise versions)
- Citation of sources when using web search
- Memory of conversation context
- Plugin ecosystem expanding functionality
Monitoring your brand's presence in ChatGPT responses is essential for understanding AI visibility and ensuring you're being recommended when users ask relevant questions.