AI Search Optimization encompasses the strategies and techniques used to improve a brand's visibility, mentions, and recommendations in AI-powered search engines and assistants.
Key AI Search Optimization strategies:
Content strategies:
- Create comprehensive, authoritative content
- Answer common questions directly and completely
- Cover topics with depth that establishes expertise
- Maintain accuracy and update content regularly
Technical strategies:
- Implement schema markup for AI understanding
- Ensure fast, crawlable, mobile-friendly pages
- Use clear heading structures and organization
- Optimize for featured snippets and knowledge panels
Authority strategies:
- Build quality backlinks from trusted sources
- Earn citations from industry publications
- Develop thought leadership content
- Maintain consistent NAP (Name, Address, Phone) data
AI Search Optimization combines traditional SEO best practices with new approaches specific to how AI systems discover, evaluate, and cite sources.