AI Overviews (formerly known as Search Generative Experience or SGE) are Google's AI-generated summaries that appear at the top of search results for many queries. These summaries synthesize information from multiple web sources to provide direct answers.
AI Overviews significantly impact organic search because:
- They push traditional organic results further down the page
- Users may get answers without clicking through to websites
- Being cited in AI Overviews provides prominent visibility
- They're rolling out globally across more query types
For SEO professionals, AI Overviews require attention to:
- Content comprehensiveness and authority
- Schema markup and structured data
- E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust)
- Page experience and technical SEO fundamentals
Getting featured in AI Overviews requires the same foundation as traditional SEO, but with increased emphasis on being a trusted, authoritative source that Google's AI systems want to cite.