Structured data is information organized in a standardized, machine-readable format that helps search engines, AI systems, and other applications understand the meaning and context of web content.
Forms of structured data:
- Schema.org markup (JSON-LD, Microdata, RDFa)
- Open Graph tags (social media)
- Twitter Cards (Twitter display)
- XML sitemaps (page structure)
- HTML semantic elements
Structured data for AI visibility:
- Helps AI systems parse your content
- Provides clear entity relationships
- Enables accurate information extraction
- Supports fact verification by AI
- Improves content categorization
Implementation best practices:
- Use JSON-LD for schema markup
- Apply relevant schema types
- Validate implementation regularly
- Keep data accurate and current
- Cover key content thoroughly
Well-implemented structured data makes your content more accessible to both traditional search engines and AI systems.