Rich results (formerly called rich snippets) are enhanced search result presentations that include additional visual elements beyond the standard title, URL, and description. They're triggered by structured data markup.
Types of rich results:
- Review stars and ratings
- Product pricing and availability
- Recipe cards with images
- FAQ accordions
- Event listings with dates
- How-to steps
- Video thumbnails
- Breadcrumb navigation
Rich results benefits:
- Higher visibility in search results
- Increased click-through rates
- Better user experience
- Stand out from competitors
- More real estate in SERPs
Rich results and AI:
- Structured data for rich results helps AI understand content
- Sites with rich results tend to have better AI visibility
- Well-structured content is easier for AI to cite
- Schema implementation signals quality
Implementing rich results requires proper schema markup and content that meets Google's requirements for each result type.