Google Analytics Integration

Connect Beacon to Google Analytics to understand how AI visibility impacts your traffic.

Prerequisites

• Google Analytics 4 (GA4) property
• Admin access to your GA4 account
• Beacon Pro plan or higher

Connecting GA4

1. Go to **Settings** > **Integrations**
2. Click **"Connect"** on Google Analytics
3. Sign in with your Google account
4. Select your GA4 property
5. Grant required permissions
6. Click **"Complete Setup"**

What Gets Synced

From GA4 to Beacon

• Traffic data from AI referrers
• Conversion events
• User engagement metrics

From Beacon to GA4

• Custom dimensions for AI visibility
• Citation-attributed sessions
• GEO Score as a metric

Setting Up AI Traffic Tracking

UTM Parameters

Beacon can help you track AI-referred traffic using UTM parameters:

?utm_source=ai&utm_medium=chatgpt&utm_campaign=beacon

Custom Dimensions

Create custom dimensions in GA4:

1. AI Platform (chatgpt, perplexity, etc.)
2. Citation Type (direct, indirect)
3. GEO Score Tier (high, medium, low)

Reports

AI Traffic Report

See traffic attributed to AI sources alongside your GEO Score trends.

Conversion Attribution

Understand which AI platforms drive the most valuable traffic.

ROI Calculator

Calculate the ROI of your AI visibility investments.

Troubleshooting

No Data Showing

• Verify the connection is active
• Check that data sharing is enabled
• Wait 24-48 hours for initial sync

Mismatched Numbers

• GA4 and Beacon may use different attribution models
• Time zone differences can affect daily totals